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20:23:20 PM

LOREM
IPSUM

ART

WORK

SHOP

Lorem Ipsum is the workshop based on over twelve years of my experience in branding, graphic & web design.

levi@loremipsum.ro

PREVIEW

LOREM IPSUM IS THE WORKSHOP BASED ON THE YEARS OF MY EXPERIENCE IN ART, BRAND, GRAPHIC & WEB DESIGN.

The name comes from the classic dummy text¹ of the printing and graphic design industry and was the first choice only because it's hard to register or to call it “The quick brown fox jumps over the lazy dog²”. Ironically, my main concern on delivery is to never leave a “Lorem Ipsum” content behind. You can consider this my personal guideline. Or a tagline, just the same. Anyway, Lorem Ipsum in two words is still Lorem Ipsum and this doesn't mean a thing, not even spelled backwords. This gives me unlimited possibilities.

1. “In publishing and graphic design, lorem ipsum is placeholder text (filler text) commonly used to demonstrate the graphics elements of a document or visual presentation, such as font, typography, and layout. The lorem ipsum text is typically a section of a Latin text by Cicero with words altered, added and removed that make it nonsensical in meaning and not proper Latin. ...”
2. “The quick brown fox jumps over the lazy dog is an English-language pangram, that is, a phrase that contains all of the letters of the alphabet. It has been used to test typewriters and computer keyboards, and in other applications involving all of the letters in the English alphabet. Owing to its shortness and coherence, it has become widely known. ...” Copy/paste from Wikipedia.

To compensate my bad english I expect your imagination. Maybe some jokes are lost this way, but besides my obsessive nature I still have the sense of humor*.

*Mandatory, this would be the second thing I expect from anyone. Otherwise, if I take everything seriously, I have to neglect myself.

TIMELINE

DEADLINE

ONLINE

SUMMARY

  • 10 Years of Study in Graphic Design (1987 - 1996);
  • 22 Years of Practice (1990 - today);
  • 12 Years of Professional Experience (2000 - today).

SCHOOLS

  • “Bethlen Gabor” Elementary School (Aiud 1987);
  • “Romulus Ladea” Art School - Graphic Design (Cluj 1991);
  • “Ioan Andreescu” Art Academy - Graphic Design (Cluj 1996);

STUDIES

  • Theory in aesthetics, advertising concepts, methodologie d’analyse d’oeuvre, anatomy, art history, color, secret geometry of layouts (laws and effects), modern and contemporary art etc.;
  • Courses in font design, photography, engraving and print technologies, technical, commercial and art illustration, painting and restoration, other techniques.
  • Autodidact in everything involving a mouse. Still in learning process, open to any new experience and challenge.

JOBS

WORKS

  • 2003 - levilive.ro Flash portfolio, a long way back with hundreds of pop-ups;
  • 2007 - One page website, first attempt in html with Lorem Ipsum;
  • 2012 - This site with a mixture of all done so far.

TODAY,

  • Daydreaming and working white nights;
  • Determined to fight my web addiction;
  • Coffee, Music and everything in between.

DELIVERY*

  • Brand Analysis - Focusing on identity, portfolio products and communication materials, the analysis reveals the weak and strong points of a brand, to avoid problems in the brand's visual development.
  • Identity - Logo, Vector Image, Iconography;
  • Brand Book - Visual Identity Standards and Guidelines;
  • Print - Press, Poster and Packaging;
  • Web - Wordpress CMS, Design and Development (layout, PHP, JavaScript, HTML);
  • Collaterals - Font, Illustration, Product photography, other specifics.

REFERENCES (*)

CREDENTIALS

Bogdan Colceriu: “Levi este un maniac al designului grafic perfect. Personal cred ca asa ceva nu exista. Insa tocmai cautarea acestuia alaturi de puterea analitica neobisnuita pentru un designer, il fac pe Levi unul dintre cei mai buni creativi pe care am avut sansa sa ii intalnesc”.

Marija Jure: “Even if You'll manage it other way, of course, I believe that You will find the best solution. :)”

Mate Marty: “- fresh, crazy, new, avantgarde and vivacious. Or we could use a US based brand designer.”

DEVELOPMENT

Never ending project, the Lorem Ipsum site was made on a MSI laptop (not a Mac) with PHP, JavaScript and CSS mixes, created by abusing Wordpress, Google, Firefox, Firebug and the F5 key.

Not tested on IE and weird touchscreen devices. Trying to be as responsive as possible. HTML Valid. Almost.
For help press F1, to switch cursors use F2.

RESOURCES

Built with Clock, Coda Slider, Context Menu, Drag, Easing Plugin, Expand, Font Squirrel, jQuery, Mousewheel, Scroll Pane, Slider Gallery, Styleswitch, UniTip and a few personal scripts, the gallery filter and the image zoom.

Hosted by Beeline, fueled by Picasa and powered by WordPress.

BOOKMARKS

For more online references and preferences feel free to google me. Or type whatever comes to your mind. If you feel lucky.

*Delivery check before leaving the house, valid for most of the works. A question mark goes with each one, as well as a personal mark: Focus, Intensity, Consistency and Presence; Efficiency, Relevance and Ergonomy; Contrast with the market and/or personal products; Style - trend, originality, unity, relation to other materials; Technicalities, applications and possibilities; Integration of brand values and identity standards; Positive attitude and Language; Reliability and Versatility in a long term application; Advantages/disadvantages, other specific characteristics.

21
UNLIKE

MORE WHERE THAT CAME FROM

INDEX*

ART

WORK

SHOP

PHOTO ARCHIVE

Artworks are gathered from a very long period of time and displayed here since I'm out of free walls - basicly this is how the sale page came up. These pages will always go first, for three reasons (that three again): alphabetically; because the works are the basis of everything after and for the rhyme, I admit. Here's a preview from the painting gallery.
Talking in tags for SEO =) and keywords for works: Brand Analysis, Visual Identity, Logo, Iconography, Brand Book, Manual, Guidelines, Standards, Print, Press, Poster, Packaging, POSM, Web, Layout, Graphic, Design, Development, Wordpress, CMS, HTML, CSS, PHP, JavaScript, Flash etc.; The list can continue, but I'm afraid the search engine gets confused at this point. Here's a random work from the brand selection.
Photo + Shop usually = Photoshop, I know, but again the “SHOP” chapter was named for the sake of the rhyme, and it seemed only logical to turn my hobby into a profit. Or at least into something public. I insist on the usage terms especially because I'm very found of each work.
Here is one from the toy category.

PAINTINGS

GO TO WORK!

SEE PHOTOS

*Page numbers are set to keep track of pages if you decide to go Forward or Back using the right click menu, the second number is the file count. So far the site has 761 images, 8 fonts, 25 pages (a few hidden untill finished) and 5 posts. Still counting. Post Scriptum blog online soon. All just an ego thing (EGO = pride or EGO SUM, your choice).

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Gruia st. 58, C2/18,
400171 Cluj, Romania
004 0745.631.938
levi@loremipsum.ro
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